What is Viral marketing?
Viral marketing is a technique that uses social networks to increase brand awareness or sales through self-replication, similar to the spread of viruses. It can be delivered  by word-of-mouth or enhanced by the network effects of the Internet.  Viral promotions may take the form of photos, posts on social networks, video clips, or interactive Flash games.

How will having a Facebook Business Page (FBP) help my business?
You want to be where your customers are, and increasingly that's on Facebook.  People like to share their preferences for products and services with others.  They like to affiliate with brands and products, and they like to know their voices are heard.  We make it easy for your customers to designate themselves as 'Fans' of your product or service.

You now have a vehicle to interact with your customers and inform them about anything: new products, updates, special events, promotions, sales, contests, etc.   If you think about it, don't you like to buy products and services based on the recommendation of a friend over not knowing anything about them'

How do my Fans get my information and share it with their friends?
All of your Fans have friends.  (The average Facebook user has 120 friends identified within Facebook.  And the growth of users within Facebook is exploding.)  Whenever the friends of your Fans visit your Fans' profiles, they will automatically see that they are a Fan of your company.  (They will also have the option to 'become a fan' too by the click of a mouse.)

Additionally, any post that you make to your FBP shows up in the Newsfeed of your Fans, which is then seen by all the friends of your Fans.  So essentially, each of your Fans provides an opportunity for your post to be seen by an average of an additional 120 people.  Your message is endorsed to these people by your Fan.    Keep in mind that friends of your Fans are typically going to have similar demographics and interests.  If you have won over a Fan, you have a good chance at winning over many of their friends with common interests, ages, needs, and other similarities.

I have a website;  isn't that enough?
No.  Your website does not have the viral marketing component that an FBP does.  Websites are designed for when customers or potential customers seek you out.  FBPs are designed for you to create a Fan base and interact with those Fans frequently. 

The true power of this interaction lies in having your message seen by the Friends of your Fans.  Furthermore, those Friends of your Fans may be so interested in your business that they choose to become your Fan as well, providing you the opportunity to duplicate this whole process again, creating a chain reaction with no end.

Once I create an FBP, is that enough?
No.  Having an FBP is critical in today's marketplace, but it is equally important to make regular Posts and keep the FBP content fresh and current.  Epic Digital Marketing can provide these two services on maintenance plan.  We can make posts on your company's behalf as well as keep your content up-to-date.  It's way too often that we see an FBP with a calendar of events that is out-of-date.  Your Fans want to know what's going on and that you're on top of your calendar with events and sales.  They won't have much desire to revisit your page once you've destroyed your first impression with them with outdated information.

Can I update too often?
Yes and No.  You cannot update your FBP too often -- fresh content is king as it keeps your Fans coming back to your FBP to see what's new.  You can, however, Post too often.   If you post updates too frequently or if the content of the postings is not of significant interest, Fans will sever the Fan designation they have with your company or just hide it in their Newsfeed.  Depending on your industry, we can help you determine that 'sweet spot' of frequency of posting.

Can Epic Digital Marketing complete all these tasks?
Yes.    We have the ability to build, maintain and monitor your FBP.

How do I contact Epic?
Call us at (866) 812-7444 ,email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or fill out our contact us form

How much does it cost?
Each company has different brands, products and services and therefore different needs.  Some businesses will have phenomenal visual content available (for example, a ski resort) while others will have products with less visual content we can use.  The quantity of features and functions added to the FBP drives the cost.  Basic packages are very affordable.  Call or email Epic Digital for your free consultation.  Come see the possibilities of exploding your exposure!

Explode Your Exposure!