Facebook's stable and trusted platform allows companies the ability to connect with consumers and participate in the conversations they?re already having with their friends about their favorite products, brands, services and entertainment.  This regular interaction gives businesses the opportunity to connect with existing and new customers as effectively as a face-to-face meeting.

When a person on Facebook becomes a fan of your business, any postings you make on your business's wall show up in that person's News Feed.  This in turn is seen by all of that person's friends.  By reaching out to these friends of your fans you are able to provide exponential exposure to your business through a network of customers that already like your business.  Your business is being actively endorsed by your fans to their friends. (The average Facebook user has 120 friends, so imagine the impact.)

These friends of your fans may then decide they'd like to be a fan of your business too so they can participate in the conversation and get the latest info, promotions, product releases, sales, etc. on your business. Then their friends see these actions and are exposed to your business too. This creates an infinite chain reaction of exposure of your business. This viral marketing will lead to increased sales for your business. Additionally, people always prefer to buy something based on a friend's recommendation instead of knowing nothing about it.